Finding, keeping and engaging employees
Artevelde University College wants to profile itself even more as a partner of SMEs with a focus on HR. Preliminary research shows that SMEs are struggling with a number of topics where, for example, intrapreneurship and competence thinking are major challenges. In a broader perspective, SMEs mainly experience problems with finding, retaining and engaging employees.
Fields of tension in the labor market
We see many areas of tension in the current labor market:
- labor is very hard to find versus large onboarding efforts, employer value propositions (EVPs);
- passive labor market (no great resignation);
- major customer-centric ambitions versus lowering quality requirements or expectations towards employees;
- massive attention to wellbeing, happiness at work, employee experience versus growing number of burnouts.
Question employer and employee in the same way
It seems as if the employer and the employee no longer find each other (or no longer understand each other). There is a lot of research, but little interaction between the data. Both the employer and the employee are often questioned. However, both groups are not questioned in the same way enough. Connections and correlations are often established based on the interpretation of separate target group data.
Questionnaire
Goals
The two groups (employer/policy officer and employee) are asked about the same themes so as to:
- better understand tensions;
- reveal discrepancies;
- gain insight into which areas and how different or similar both groups think;
- working on ways to close any gaps.
Components
The short questionnaire consists of two parts:
- C(confidence) index: hard figures (employer vs. employees), combination of current situation and expectations for the future;
- Content: gap and opportunities, intrapreneurship, competence thinking, ...
Exposure results to the field
The intention is to carry out two measurements during the pilot year.
The pilot year will be concluded with a major event at Artevelde University College. The research process is actively marketed to make the project, its name and the (growing) ambitions visible.
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